I get it, I really do. Content is everywhere. You can’t escape the steady stream of new words, images, and videos.

For a marketer though, the pressure is on. To steadily be pumping out content that is both eye-catching but true to your brand. It’s a never-ending challenge we must face head-on every single day.

I want to share with you guys some more insights from my work at The Apple Castle, along with my biggest tip for social media marketing.

This post is where the majority of our posts fall. Our reach (depending on content) is around 2,000 people.

While it seems like this post is CRAZY, the Tour de Donut is a big event in this small town.

It’s been said that we should change our name from “The Apple Castle” to “The Donut Castle.” You can’t compete with our signature flavors!

Moral of the story, stats will be stats. At the end of the day, don’t forget that social media isn’t about having the highest reach. It’s about reaching your audience.

That being said, if you want to watch your stats, double, triple, or grow exponentially, the best thing you can do is know your audience.

By posting content that the Apple Castle’s audience feels connected to, they are more willing to engage.

Engagement leads to conversation and conversation promotes insights! At the end of the day, the best thing you can do for your brand is to create content your audience wants to see!