So, now that I know how The Facebook Algorithm works, what does this mean for my organic page to person reach? Chances are, it means that you will see your insights drop. No worries, by changing up your content and providing a clearer call to action, you will likely see the page insights right back where you want them.

I should preface this next section by saying that each post also included a graphic with an Apple Fact. After all, this is marketing from The Apple Castle.

First I want to show you the content and insights for a post from a few weeks ago.

As you can see, the post content has potential to be engaging. “Drop a comment down below with an emoji of your reaction when you read this.”

However, this content never gives a direct next step for people to engage with it. Viewers are left to their own choice, search for an emoji or just keep scrolling.

It ranked slightly higher than some other posts on our timeline but didn’t hit the mark. Our overall post reach was still down from where it was last fall.

After learning about the algorithm and how to get around what could be a challenging reach issue, we ran this post.

Guess what happened?

Our post reach just about doubled. Our shares more than quadrupled! The content gave a direct call to action, and it was interesting enough that it sparked people to want to share it.

Overall, to see your insights on the rise, we have to create conversation. Facebook has called marketers to become social influencers. While the task can seem daunting, it’s all rooted in content creation. So, are you creating content worth sharing?