Audience is Everything

Running Google Ads can be a beneficial way to boost your sites impressions, clicks, and sales. Once you have an ad created taking time to manage your audience is the best way to optimize your budget! After all, if you aren’t reaching the right people; you’re just wasting money. When it comes to picking an…

The Ins and Outs of Network

I have recently been studying up with Google Ad Words Academy to learn the ins and outs of running Google Ads. I learned a lot of valuable information. I learned how to pick audiences, how to target people with SEO, how to make the most of your SEO by adding negative keywords, and most importantly…

SEO For Starters

SEO, what is it? Well, I’m glad you asked. SEO is “search-engine-optimization.” This is what I want to call, SEO for dummies. I’ve spent a year managing social media, running Facebook pages, Instagram accounts, Snapchat accounts, Twitter accounts, you name it – I ran it. I spent time researching how to grow your organic reach…

Inbox Zero

A couple months ago I decided to sort through the somewhat endless supply of emails in my inbox. I read that inbox 0 not only helped you keep yourself more organized, but it is a big help when it comes to managing the number of emails you keep in general. Inbox 0 is just one…

NBD

No. Big. Deals. It seems small, right? No big deals, yeah, the perfect little mantra to simplify life. But really, what does no big deals even mean? The phrase, no big deals, is one of the core mottos of The Philadelphia Project. This summer, I had the privilege to be part of the summer intern…